Adopting market creating innovation is imperative to make Nigeria a prosperous nation, the director-general of the National Information Technology Development Agency (NITDA), Mallam Kashifu Abdullahi has said.
In his speech at the opening ceremony of a five-day capacity building programme on market-creating innovation and advisory services for civil servants and other IT stakeholders in Abuja, he described market creating innovation as a paradigm innovation needed for economic prosperity and development.
Abdullahi, who expressed his enthusiasm at the theme of the programme stated that developing market creation strategies theoretically and executing them was essential in creating prosperity for the nation.
The NITDA boss said the importance of bringing up new innovations to attract a high market value that would have an enormous impact on the economy of the country so as to meet the expectation of the government could not be over-emphasised, adding “the government has been investing hugely in the development of the country and the ecosystem needs to spontaneously react to it”.
He explained that despite the trillions of dollars worth of resources that had been invested into alleviating poverty, it had not resulted in widespread prosperity. He contended that influences such as the blockchain technology and emerging technologies could be deployed in creating effective market innovations.
Quoting Clayton Chrisensen of the technology and operations management unit in the Harvard University as saying ‘theory is different from practical but the use of theoretical insights can be used in practising whatever people want to do’, he urged the participants to open their minds to the contents of the programme and assured them of getting knowledge beyond their expectations which could be applied into developing innovating market strategies that could make Nigeria great again.