Sahel Consulting Agriculture and Nutrition Limited has achieved remarkable milestones in 2024, further solidifying its position as a leader in advancing agriculture and nutrition in Africa. Through innovative strategies, impactful storytelling and programmatic excellence, Sahel Consulting has not only enhanced its visibility but also deepened its impact on countless individuals and communities.
This year, Sahel’s efforts to increase visibility have yielded significant results, with the organisation’s presence across digital and traditional platforms more pronounced than ever. Through strengthened branding and consistent messaging, Sahel has successfully improved its brand recognition, sharing compelling stories that resonate with diverse audiences. Collaborations with leading media outlets amplified these initiatives, ensuring wider reach and greater advocacy for its mission. These strategic moves have laid a strong foundation for Sahel to expand its influence even further in the coming years.
Content creation has also been a major focus for Sahel in 2024. The organisation published ten thought-provoking articles on agriculture and nutrition, positioning itself as a leading voice in these fields. These publications offered in-depth analysis, practical insights, and forward-thinking solutions to some of the most pressing challenges in agriculture and nutrition. Sahel also produced and monitored four high-quality documentaries, showcasing its impact and the transformative stories of individuals and communities benefiting from its initiatives. These multimedia productions have served as powerful tools for advocacy, storytelling, and raising awareness about the potential of sustainable agriculture to drive economic growth and improve livelihoods.
Sahel’s social media platforms have experienced substantial growth this year, with a significant increase in followers and engagement rates. By leveraging interactive campaigns and creating region-specific content, the organisation has effectively connected with diverse audiences across Africa and beyond. This digital growth reflects Sahel’s commitment to staying at the forefront of communication trends, ensuring its messages reach and resonate with a broad demographic.
The organisation has also strengthened its partnerships with over 20 media organisations, enabling it to amplify its initiatives and advocacy efforts. These collaborations have created new opportunities for highlighting Sahel’s work and sharing the success stories of individuals whose lives have been transformed by its programmes.
At the programmatic level, Sahel has made significant contributions to agriculture and nutrition across Nigeria. A major highlight of the year was its support to the Office of Nigeria’s Vice President in establishing a project management office (PMO) to accelerate sustainable agricultural development. This initiative underscores Sahel’s broader commitment to driving systemic change and creating enabling environments for agricultural innovation.
In the dairy sector, Sahel has integrated 22,681 households into sustainable value chains, trained 63,305 farmers, and supported the supply of over 2.5 million litres of milk to processors. These efforts are creating a ripple effect, enhancing livelihoods and ensuring the sector’s long-term viability.
In the cassava value chain, Sahel has supported processors managing over 1,700 hectares of farmland, achieving yields of 20 tonnes per hectare while promoting the adoption of certified seed varieties. Its initiatives in the seed sector have also garnered recognition at Seed Connect Africa, where policy advancements such as the National Seed Road Map were spotlighted. These achievements highlight Sahel’s pivotal role in strengthening agricultural ecosystems and ensuring food security.
Another notable achievement in 2024 was the development of a horticulture ecosystem roadmap for Southwest Nigeria. This initiative advocates for public-private collaboration to meet the growing demand for fresh vegetables, creating opportunities for smallholder farmers and addressing gaps in the supply chain. Sahel’s efforts have also prioritised women’s empowerment, enhancing the livelihoods of women collectives through training, market linkages, and sustainable business models.
Beyond programmatic achievements, Sahel has played an active role in global and regional conversations on agriculture and nutrition. The organisation participated in key conferences, advanced research and developed knowledge products that are reshaping agricultural narratives and driving informed decision-making. These engagements underscore Sahel’s commitment to thought leadership and its dedication to creating meaningful impact.
As the year draws to a close, Sahel Consulting reflects on its accomplishments with gratitude to its partners and stakeholders, whose unwavering support has been instrumental in driving its success. Together, they have addressed complex agricultural challenges, driven innovation, and impacted countless lives.
Looking ahead to 2025, Sahel aims to expand its visibility, launch innovative branding campaigns, and deepen collaborations with stakeholders. The organisation plans to publish 15 or more insightful articles, produce six high-quality documentaries and achieve significant growth in social media engagement. Sahel also seeks to unify its messaging across programmes and regions by implementing its newly drafted country-wide communication strategy, ensuring greater impact and alignment with its organisational goals.
Sahel Consulting’s journey in 2024 has been one of innovation, resilience and impact. With a steadfast commitment to transforming agriculture and nutrition across Africa, the organisation is poised to achieve even greater milestones in the years to come.
Abantlehe is the communications expert for Sahel Consulting, Agriculture & Nutrition Limited.
